What Glossier can teach us about branding

What Glossier can teach us about branding

By Jimena Zazueta If you are obsessed with beauty you have obviously heard or read about Glossier by now, if not, welcome to the land of millenial pink and dewy skin. Back in 2014, founder and CEO Emily Weiss turned her beauty blog Into The Gloss determined to share products that met her reader´s wishes, Read more about What Glossier can teach us about branding[…]

The difference between a Buyer Persona and a Target Market

The difference between a Buyer Persona and a Target Market

By Karen Ramírez There are many terms in the business and marketing world that are commonly mixed up when discussing them, while we must not forget that they can be related or can complement each other they are not by any means the same. If we concentrate on these two terms the “buyer persona and Read more about The difference between a Buyer Persona and a Target Market[…]

Every meeting needs someone who says no

Every meeting needs someone who says no

By Gabriel Chavez There are two ways to end a meeting; First scenario: Everybody was on the same page referring to the matter discussed and therefore will proceed to execute as said, meanwhile it may take them a few minutes or even a couple of days to realize even the tiniest detail that wasn´t discussed Read more about Every meeting needs someone who says no[…]

Oh shit! You don´t have a business plan

Oh shit! You don´t have a business plan

By Hector Hurtado “I know right!?” was the answer I received from my then client when I asked the question used for the title of this blog entry! To my dismay, this was real, while this is the norm for quite a bit of start-ups and mom and pop shops that stayed that way in Read more about Oh shit! You don´t have a business plan[…]