Business Marketing

What a jewlery line taught me about branding

By Jimena Zazueta Behind every painting there´s a story, this is exactly were Mousmé comes from. La Mousmé, is one of Vincent Van Gogh´s lesser known paintings, but it showcases a different wave of beauty and femininity from what is typically seen in art. Since this is not an article about art, this painting makes Read more about What a jewlery line taught me about branding[…]

What Glossier can teach us about branding

What Glossier can teach us about branding

By Jimena Zazueta If you are obsessed with beauty you have obviously heard or read about Glossier by now, if not, welcome to the land of millenial pink and dewy skin. Back in 2014, founder and CEO Emily Weiss turned her beauty blog Into The Gloss determined to share products that met her reader´s wishes, Read more about What Glossier can teach us about branding[…]

The difference between a Buyer Persona and a Target Market

The difference between a Buyer Persona and a Target Market

By Karen Ramírez There are many terms in the business and marketing world that are commonly mixed up when discussing them, while we must not forget that they can be related or can complement each other they are not by any means the same. If we concentrate on these two terms the “buyer persona and Read more about The difference between a Buyer Persona and a Target Market[…]

Every meeting needs someone who says no

Every meeting needs someone who says no

By Gabriel Chavez There are two ways to end a meeting; First scenario: Everybody was on the same page referring to the matter discussed and therefore will proceed to execute as said, meanwhile it may take them a few minutes or even a couple of days to realize even the tiniest detail that wasn´t discussed Read more about Every meeting needs someone who says no[…]

Oh shit! You don´t have a business plan

Oh shit! You don´t have a business plan

By Hector Hurtado “I know right!?” was the answer I received from my then client when I asked the question used for the title of this blog entry! To my dismay, this was real, while this is the norm for quite a bit of start-ups and mom and pop shops that stayed that way in Read more about Oh shit! You don´t have a business plan[…]

An introduction to entrepeneurship

By Victor Manuel Pérez   This is the story of a teenager who wanted to be an entrepreneur, left the economic safety of his job determined to pursue the path of entrepreneurship, and shortly after starting, his business broke. The end. Carlos Slim — “Austerity is fundamental to build solid companies” In the life of the entrepreneur Read more about An introduction to entrepeneurship[…]

Why the Vetements and DHL collaboration came to be a branding success

By Jimena Zazueta Vetements, as in French for clothes, is one of fashion´s most headlining brands out there. For those out of the fashion buzz, Vetements is the epitome of “anti-fashion” well known for sending shocking ready-to-wear pieces down the runway. Aside from their oversized hoodies and sock boot success, Demna Gvasalia, the brand´s designer, Read more about Why the Vetements and DHL collaboration came to be a branding success[…]

CalArts: The same face every have ahour

By Alejandro García If you are a novice animator or a person interested in the topic area, then you should know this topic, in any other case: thank you for choosing this article about CalArts. The term really is the abbreviation used for the California Institute of the Arts. In this institute some of the Read more about CalArts: The same face every have ahour[…]