If we think about how advertising for companies is managed, as far their products made for men and/or women, we can see that they are almost never the same; from colors, messages, products, services and even the way to sell to your potential buyer. Now I know what you are thinking, “well DUH, consumer patterns between men and women are way different, therefore ads for one another NEED to be different!”, but in this case we will go into WHY is this so true. If you evaluate the consumption behavior of men and women, we will see how their priorities change radically; companies know perfectly well by now how to sell to these two markets, but what we don’t agree with is the PRICE difference between virtually exactly the same products!
Now we’ll explain how selling products or services vary from men to women, as we said before both seek totally different experiences when buying something.
If we look at this image for a few seconds, we will clearly see a difference between the way the men and women are stereotypically portrayed in their thought process. All stereotypes aside, the symbol of a woman surrounded by hearts represents how women lean more to the emotional side whereas men tend to have a more straightforward approach. This in marketing, tells us women look for stories and experience based fulfillment, while men seek functionality and value when shopping for any given item. Based on these ideas and concepts, it’s essential to know what the ways and means of addressing these two types of consumers are.