What a jewlery line taught me about branding

By Jimena Zazueta Behind every painting there´s a story, this is exactly were Mousmé comes from. La Mousmé, is one of Vincent Van Gogh´s lesser known paintings, but it showcases a different wave of beauty and femininity from what is typically seen in art. Since this is not an article about art, this painting makes Read more about What a jewlery line taught me about branding[…]

What Glossier can teach us about branding

What Glossier can teach us about branding

By Jimena Zazueta If you are obsessed with beauty you have obviously heard or read about Glossier by now, if not, welcome to the land of millenial pink and dewy skin. Back in 2014, founder and CEO Emily Weiss turned her beauty blog Into The Gloss determined to share products that met her reader´s wishes, Read more about What Glossier can teach us about branding[…]

The difference between a Buyer Persona and a Target Market

The difference between a Buyer Persona and a Target Market

By Karen Ramírez There are many terms in the business and marketing world that are commonly mixed up when discussing them, while we must not forget that they can be related or can complement each other they are not by any means the same. If we concentrate on these two terms the “buyer persona and Read more about The difference between a Buyer Persona and a Target Market[…]

Every meeting needs someone who says no

Every meeting needs someone who says no

By Gabriel Chavez There are two ways to end a meeting; First scenario: Everybody was on the same page referring to the matter discussed and therefore will proceed to execute as said, meanwhile it may take them a few minutes or even a couple of days to realize even the tiniest detail that wasn´t discussed Read more about Every meeting needs someone who says no[…]

Why the Vetements and DHL collaboration came to be a branding success

By Jimena Zazueta Vetements, as in French for clothes, is one of fashion´s most headlining brands out there. For those out of the fashion buzz, Vetements is the epitome of “anti-fashion” well known for sending shocking ready-to-wear pieces down the runway. Aside from their oversized hoodies and sock boot success, Demna Gvasalia, the brand´s designer, Read more about Why the Vetements and DHL collaboration came to be a branding success[…]