What Glossier can teach us about branding

What Glossier can teach us about branding

By Jimena Zazueta If you are obsessed with beauty you have obviously heard or read about Glossier by now, if not, welcome to the land of millenial pink and dewy skin. Back in 2014, founder and CEO Emily Weiss turned her beauty blog Into The Gloss determined to share products that met her reader´s wishes, Read more about What Glossier can teach us about branding[…]

Why the Vetements and DHL collaboration came to be a branding success

By Jimena Zazueta Vetements, as in French for clothes, is one of fashion´s most headlining brands out there. For those out of the fashion buzz, Vetements is the epitome of “anti-fashion” well known for sending shocking ready-to-wear pieces down the runway. Aside from their oversized hoodies and sock boot success, Demna Gvasalia, the brand´s designer, Read more about Why the Vetements and DHL collaboration came to be a branding success[…]